It is a well-documented fact that the majority of women wear ill-fitting bras, IN FACT OVER 85%. Not only does this lead to discomfort but it can also have health implications, not just for your breast health.
According to medical experts ill-fitting bras can lead to numerous health and posture issues including:
- Respiratory Health
- Shoulder pain
- Constipation
- Increase in body temperature
- Depressed sweating
- Suppression of salivary melatonin
- Risk of breast cancer
- Lengthened digestion time of food
- Influence stress hormones
- Disturbance of menstrual cycle
Wires have been used in bras for a number of decades in order to try and address the issue of increasing the level of support – which has actually added to the level of discomfort PLUS potential danger – as wires not only severely trap a woman’s breasts not allowing glands to drain – they attract the harmful effects of EMF’s (Electrical Magnetic Field) from WiFi all around us today – to one of the MOST sensitive areas of our body.
Up until now the traditional sizing method that is antiquated and irregular is not working. My good friend and entrepreneur, Judy van Niekerk, tells me that no two brands or even ranges within a brand carry the same actual size for the size category. For example a 34C in one brand will not be the same size as a 34C in another brand and the same for ranges within each brand.
This has led to tremendous frustration and confusion for women – I know it has for me. I wore a size 36A for years and was surprised when I was measured properly and found out that I was a 34C!
It can be even more of a problem for mature women going through menopause. The tissue in your breasts and the structure and shape of your breasts begin to change. This is due to changes in your reproductive hormones. As a result of these changes, your breasts begin to lose their firmness and fullness.
The time is now to change the conversation around breasts and bras – we do not need to cram them into wire encased push ups to be sexy – or look good. Allow them to be held as naturally as possible in a well-fitting bra. There is nothing more sensual and sexy than a self confident and empowered woman of any size. Wearing a bra that hurts and damages is not empowering and certainly does not encourage self confidence.
With all this in mind, Judy has created The Digital Bra to solve all the major issues for women of all sizes purchasing and wearing bras. With a technology led focus on ensuring 100% accurate measurements using an App on your smartphone (Iphone and Android) that is 100% secure – The Digital Bra creates a 100% customised bra for you. Absolutely no image of you is captured on your smartphone and only the data around your measurements are uploaded to their servers – ensuring your privacy at all times.
Judy and her team launched this amazing new product on 28 September 2015 and have some really incredible early bird launch offers. I highly recommend you pop over to their website for more information www.TheDigitalBra.com and secure your incredible offer and once and for all feel comfortable in your second skin – intimate apparel – bra!
